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Represents the perspective of the customer and mainly works on gathering insights for crafting creative briefs and guide creative teams to ensure advertising is effective and resonates with targeted set of consumers.
Futuristic roles and are emerging hybrid positions that blend creative expertise (art, writing, video, music) with technical skill in generative AI tools. They focus on high-speed content generation, workflow optimization, and leveraging AI for competitive advantage in marketing, media, and design.
Back bone of a business they help in bringing new clients to the portfolio of clients from pitching, negotiating and closing deals they work to ensure profitability in a business
Custodians of the brand they ensure that the integrated communication or 360-degree communication is achieved with coordination from the different various agencies and in tune to the marketing team requirements. Overseeing the company’s brand strategy, image, and consistency to boost sales, loyalty, and awareness.
Executing brand strategies to maximize visibility, oversees a talent’s career, public image acting as the primary liaison between the talent and media, brands, or producers
Bridging the gap between the thoughts of the clients and work of the creative is their primary concern. Working as relationship manager needs to keep the brief objectives alongside creative impact for the customers
Creating engaging educational or entertaining material—such as videos, articles, and social media posts—to promote brand awareness and drive audience engagement. Copywriting is also a subset of content, pertaining to mainline mediums versus online mediums.
Messaging for both internal and external organization’s messaging to maintain a positive brand image and ensure consistent communication with stakeholders. Key duties include writing press releases, managing media relations, handling crisis communication, producing internal content, and aligning messaging with corporate goals.
Translating creative briefs into commercial big ideas by executing the campaign in the required mediums as per client’s objective. Providing the visual and conceptual direction of a brand, advertising campaign, or project, managing teams of designers and writers
Driving mainly Digital revenue growth by attracting new customers and fostering loyalty in existing ones. Marketing funnels (SEO, paid ads, content), analysing data to optimize user journeys, reducing churn, and implementing loyalty programs is the core of the work. They bridge marketing, sales, and service to increase Customer Lifetime Value.
Designing and executing immersive experiences spanning from initial strategy to on-site execution and post-event analysis. They manage budgets, vendors, and cross-functional teams to create interactive brand interactions and activations that foster emotional connections.
Start ups to family run businesses, entrepreneurs have a view of the world that is different. They are involved in turning an idea into reality through innovation, identifying opportunities, and adapting to challenges. Entrepreneurs drive economic growth, create jobs, and introduce new products or services to the market.
Designing and executing immersive experiences spanning from initial strategy to on-site execution and post-event analysis. They manage budgets, vendors, and cross-functional teams to create interactive brand interactions and activations that foster emotional connections.
Managing content creators by building strong nurturing relationships with them to promote a brand. They develop campaign strategies, negotiate contracts, manage deliverables, analyse performance metrics (ROI, engagement), and foster long-term creator relationships to enhance brand awareness and drive sales.
Performance Marketing A message needs a medium and the media planner strategizes the same. Creating a strategy that matches the customer to the medium and providing the message in the most efficient manner, cost wise and audience wise is the core job of the planner
oversees the end-to-end production process—from development to delivery—ensuring projects (film, TV, digital) are completed on time, within budget, and to quality standards. They manage budgets, schedules, logistics, and crew, while acting as a crucial liaison between producers, creative teams, and stakeholders
Identifying consumer preferences, analysing competitor strategies, and monitoring industry trends to inform advertising, content creation, and product positioning. They design, execute, and interpret data from surveys and focus groups, providing actionable insights through reports and visual data to guide company strategy
Backbone for any business is the sales personnel as they drive the company revenue by identifying prospects, nurturing leads, negotiating contracts, and closing deals to meet sales targets. They maintain client relationships, offer product demonstrations, and analyse market trends
Driving brand awareness, engagement, and traffic by developing and implementing comprehensive social media strategies across platforms like Instagram, LinkedIn, and TikTok. They are responsible for creating engaging content, managing community interactions, analysing performance metrics (KPIs), running paid campaigns, and staying updated with emerging trends
Transforming abstract ideas, concepts, and briefs into compelling visual narratives. Thus bridging the gap between creative strategy and final visual production, creating content for advertising in various mediums.
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