Master of Science in Marketing and
Media Management

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The Master of Science in
Marketing and Media Management
(MSCMMMM)

The program follows a transformative pedagogy that integrates lectures, workshops, live industry projects, video-based learning, and expert-curated case studies—designed and delivered by industry professionals. The key features of the MSCMMM program include a balanced 50% theory and 50% practical learning approach, ensuring strong conceptual clarity alongside hands-on industry exposure. The program also offers two internships and 100% placement assistance to enhance career readiness.

Master of Science in Marketing and Media Management The Master of Science in Marketing and Media Management ( MSCMMMM) is a comprehensive two-year postgraduate program, approved by University of Mumbai, designed to equip students with the knowledge, skills, and expertise required to excel in the dynamic and evolving fields of marketing and media management. Designed and delivered by Industry experts and academicians the, MSCMMM provides students with a comprehensive understanding of the marketing and media management landscape.

Eligibility Curriculum Structure Pedagogy Outcomes Semester I Semester II Semester III Semester IV

Master of Science in Marketing and Media Management

(MScMMM)

Eligibility Criteria

A candidate seeking admission to the MScMMM programme must fulfil the following academic requirements as prescribed by the institution:

Eligible Graduate Programmes

BAMMC – Bachelor of Arts in Mass Media and Communication
BMS – Bachelor of Management Studies
BBA – Bachelor of Business Administration
BCom – Bachelor of Commerce
BSc IT – Bachelor of Science in Information Technology
Any other graduate discipline as recognised by the institution

Course Curriculum

Expert-Led Learning — Industry professionals & academicians
Comprehensive Industry Coverage — Research methodology, digital media, branding, advertising, consumer behaviour and more
Industry-Aligned Curriculum — Continuously updated to industry trends
Holistic Skill Development — Strategic, creative, analytical & communication skills
Integrated Technology Focus — Marketing tech, analytics & digital tools
Global Perspective — International case studies & frameworks

Requirement	Details
Minimum Qualification	Graduate degree in any discipline
Minimum Marks	45% at the respective graduation examination
Eligible Programmes	BAMMC, BMS, BBA, BCom, BSc IT, or any graduate discipline recognised by the institution

Note: Candidates who have appeared in the final year examination and are awaiting results may also apply, subject to fulfilling the minimum eligibility upon declaration of results.

Program Structure

The 2-year MScMMM program is divided into 4 semesters, with two internships in the 1st and 2nd year. This structure provides students with hands-on experience, academic rigor, and practical skills, empowering them to thrive as successful professionals in the marketing and media management industry.

Semester 1
Year 1

Semester 2
Internship 1

Semester 3
Year 2

Semester 4
Internship 2

Pedagogy

The transformative pedagogy includes lectures, workshops, live industry projects, videos, and case studies — curated and delivered by experts.

50%

Practical Know-How

50%

Theory

Internship & Placement

2 mandatory internships are designed to provide immersive industry exposure in marketing and media management. At the end of the semester, 100% placement assistance will be provided to all students. Students will be assessed by employers on pre-established Key Performance Indicators and will present their learnings in a written report and oral presentation.

100% Placement

Placement assistance for students

Industry Exposure

Practical learning through internship experience

KPI Assessment

Evaluated by employers on defined performance indicators

Course Outcomes

Upon successful completion of the programme, students will be able to:

Demonstrate Comprehensive Knowledge: Understand key issues and challenges in the industry, supported by a range of theoretical and professional perspectives.
Apply Skills in Simulated Environments: Engage in challenging simulations of professional practice, developing a nuanced understanding of industry complexities.
Engage in Academic and Professional Debates: Critically evaluate current academic knowledge, professional practices, and personal work, contributing to ongoing debates in the field.
Embody Lifelong Learning: Cultivate a commitment to continuing professional development, recognising the importance of ongoing growth and self-awareness in a rapidly evolving industry.

SEMESTER I — June to November
Sr. No	Course Title	Course Type	Course Focusing On	Credits
1	Principles & Practices of Advertising & Artificial Intelligence	Major Mandatory	Skill Development	4
2	Marketing & Management	Major Mandatory	Skill Development	4
3	Public Relations & Content Marketing	Major Mandatory	Skill Development	4
4	Event Management	Major Mandatory	Employability	2
Generic/Open Elective — Any 1 from 2
5	Applied Statistics in Media	Elective	Skill Development	4
6	Advanced Business Communication	Elective	Skill Development	4
Research
7	Research Methodology		Skill Development	4
Total Credit				22

SEMESTER II — December to March
Sr. No	Course Title	Course Type	Course Focusing On	Credits
1	Digital Media Management	Major Mandatory	Employability	4
2	Brand Strategy & Communication	Major Mandatory	Skill Development	4
3	Evangelism Marketing	Major Mandatory	Skill Development	4
4	Media Budgeting & Finance	Major Mandatory	Skill Development	2
Generic/Open Elective — Any 1 from 2
5	Design Thinking & Innovation	Elective	Skill Development	4
6	Film Marketing & Film Appreciation	Elective	Skill Development	4
Research
7	Summer Internship		Skill Development	4
Total Credit				22

SEMESTER III — June to November
Sr. No	Course Title	Course Type	Course Focusing On	Credits
1	New Age Omnichannel Marketing	Major Mandatory	Employability	4
2	Quantum Marketing	Major Mandatory	Skill Development	4
3	Social Marketing	Major Mandatory	Skill Development	2
Generic/Open Elective — Any 1 from 2
4	Generative AI Content Production	Elective	Skill Development	4
5	Film Exhibition & Distribution	Elective	Skill Development	4
Research
6	Dissemination of Research Findings through Publication		Skill Development	4
Total Credit				18

SEMESTER IV
Sr. No	Course Title	Course Type	Course Focusing On	Credits
1	Sales and Distribution	Major Mandatory	Employability	4
2	Business Planning for Startups	Major Mandatory	Skill Development	4
3	Organizational Behaviour & Personal Branding	Major Mandatory	Skill Development	2
Generic/Open Elective — Any 1 from 2
4	Media Theory & Criticism	Elective	Skill Development	4
5	Capstone	Elective	Skill Development	4
Internship
6	Internship		Skill Development	4
Total Credit				18

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